Make up can enhance natural beauty and boost confidence, especially when it complements your unique face shape. For plus-size women, understanding facial structure–whether round, oval, square, heart-shaped, or diamond—helps in applying makeup that defines, balances, and lifts features. With the right techniques, anyone can highlight their best angles and feel more empowered in their look.
- Round face
Features: Equal width and length, soft, jawline, fuller cheeks
Goal: Add definition and create a lifted, more sculpted appearance.
Tips:- Contour under cheekbones, temples, and jawline in an upward motion.
- Highlight the center of the forehead, nose bridge, and chin.
- Blush: Apply diagonally from the cheekbone to the temple.
- Brows: Soft arch to add vertical lift.
- Eyes: Winged liner and slightly extended eyeshadow to elongate the eyes.
- Oval Face
Features: Balanced proportions, slightly longer than wide
Goal: Enhance natural symmetry
Tips:- Light contour under cheekbones for depth.
- Blush on the apples of the cheeks blended outward.
- Focus on either bold eyes or lips, not both.
- Oval faces can experiment freely with looks.
- Square Face
Features: Broad forehead and jaw, strong angles
Goal: Soften edges and add height
Tips:- Contour around the jawline and temples to reduce width.
- Highlight the center of the face to draw attention inward.
- Blush in a circular motion on the cheekbone (not too low).
- Use curved brows (not too angular) to soften sharp features.
- Heart-Shaped Face
Features: Wide forehead, narrow chin
Goal: Balance upper and lower face
Tips:- Contour sides of the forehead and bottom of the chin.
- Apply bluse slightly under the apples of the cheeks.
- Highlight under the eyes and the brow bone.
- Choose natural or rounded brows to balance the sharp chin.
- Diamond Face
Features: Narrow forehead and chin, wide cheekbones
Goal: Soften cheekbones and balance top/bottom
Tips:- Contour cheeks only not the forehead.
- Focus highlight on the forehead and chin.
- Blush high on the cheeks, blended outward.
- Brows: Soft and low arch to create width at the forehead.
Each face shape has its own charm and deserves techniques that bring out its strengths. Whether it’s sculpting a round face, softening a square jaw, or balancing a heart-shaped or diamond face, makeup is all about creating harmony and confidence. A few targeted tricks—like strategic contouring, well-placed blush, and brow shaping—can make a big difference in how features stand out.
At the end of the day, makeup should be fun, expressive, and personal. There are no strict rules—just helpful guidelines to enhance what’s already beautiful. Embrace your face shape, experiment with styles, and wear your makeup with pride. Confidence is the best look you can wear.
Written by: Alyzza Neptuno
