For decades, women have compared their bodies to unrealistic ideals portrayed in fashion media. The constant exposure to thin models has often fueled unhealthy comparisons, negatively affecting mental and physical well-being.
A recent study in NCA’s Communication Monographs reveals that viewing models with similar or larger body types boosts women’s body satisfaction and reduces harmful comparisons. Conducted at Florida State University, researchers monitored 49 women’s responses to images of thin, average, and plus-size models, measuring body satisfaction, social comparisons, and recognition of the models.
Key Theories and Findings
The study employed three theories:
- Self-Discrepancy Theory: Participants reported lower satisfaction when viewing thin models (their ideal self) but higher satisfaction when exposed to average or plus-size models.
- Social Comparison Theory: Women compared themselves more to thin models, leading to negative emotions, while comparisons decreased with plus-size models.
- Information-Processing Model: Heart rate data showed participants paid more attention to plus-size models and remembered them better than thin models.
Implications for Fashion
The findings highlight the benefits of featuring diverse body types. Plus-size and average models foster body positivity, increase attention, and enhance memory of campaign messages. This approach not only promotes inclusivity but also engages audiences more effectively, offering both psychological and strategic benefits for the fashion industry.
Written by: Sam Aniceto
